New New Media

I love the title of the text book of my New and Emerging Media class at UW-Oshkosh. With the start of the new semester, I’m finding more ways that social media can keep us connected. With the evolution of Web 2.0 (Twitter, blogging, foursquare, etc…), it becomes extremely important to get involved with social media but most importantly, pick the correct media outlet to exploit. BusinessWeek published an article, originally in 2005, about the expanding world of blogs. Picking the right audience, correct interaction and a precise entry outline are what the article mostly touched on. (Of course it also talked about the “Dear diary” types of blogs but those are of little concern to anyone in the non-profit realm.) It’s hard to believe but 2005 was six years ago and social media has evolved WAY beyond blogging. BusinessWeek put out an updated version of the article in 2008 which covered the ways social media can integrate itself into a business. Social media is an outlet in which organizations can reach their clients but also a quicker way for clients to give feedback to an organization as well.

Danny Brown, a popular blogger involving the newer media, made an interesting assimilation that I can’t explain myself. Check out his entry which makes a comparison that I would never put together. Social media is a tricky market to jump into but don’t jump for the sake of jumping! Picking the right tools for the job is extremely important. Danny goes on to explain that you need to identify your objective and make sure to jump into the right social network at the right time for your organization. Most importantly, once you start- don’t stop. Creating a following online demands high upkeep (read: regularity). You don’t want to leave your audience hanging!

What do you think is the most useful social media network? I’m learning more about how Twitter can assist an organization but is it the best?




~ by lisakwiese on 07/02/2011.

One Response to “New New Media”

  1. Hey!

    I really enjoyed this blog post. The easy to follow conversation style of writing you used made it easy to read. The links you provided are great for further reading too. The end of the first paragraph is an excellent definition of social media and it pretty much sums of what we are doing in class this semester.
    Great job!

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