Emerging Businesses and Twitter

•11/02/2011 • 1 Comment

Using new media is a daunting enough task. Using new media to assist in starting a business is beyond difficult. Picking the right media outlet and giving followers consistency is what HopStop found to be useful in 2005.

(Click it!)

When HopStop CEO, Joe Meyer, met up with networking guru Neil Schaffer, the two new media networking specialists collaborated and put together a list of great ideas for being successful with social media, namely Twitter (HopStop’s primary ground breaking medium).

If You’re Not Using It, You’re Not Going to Be Successful at It

-Read between the lines, your Facebook account doesn’t reach Twitter followers. Find out exactly HOW to reach your customers and get involved with them!

Engage in Conversation as well as Facilitate Conversation with and Amongst Users

-Follow what your customers are saying, respond and provide feedback to your customers.

Get Important Feedback

-Take what customers are saying and integrate it into your company. It may not be information you’re particularly looking for but open your ears!

Recirculate Traffic

-Someone got to you online somehow. Link your Twitter account to articles that are published online, social media networks and other relevant sites.

Optimize your website for social media

Provide a link to “like” an article for Facebook and  a way to Tweet about your site. Give your users and customers a way to let them publicize FOR you.

Read more in Schaffer’s article to find more about HopStop’s successes and Schaffers reaction to the social media explosion.



New New Media

•07/02/2011 • 1 Comment

I love the title of the text book of my New and Emerging Media class at UW-Oshkosh. With the start of the new semester, I’m finding more ways that social media can keep us connected. With the evolution of Web 2.0 (Twitter, blogging, foursquare, etc…), it becomes extremely important to get involved with social media but most importantly, pick the correct media outlet to exploit. BusinessWeek published an article, originally in 2005, about the expanding world of blogs. Picking the right audience, correct interaction and a precise entry outline are what the article mostly touched on. (Of course it also talked about the “Dear diary” types of blogs but those are of little concern to anyone in the non-profit realm.) It’s hard to believe but 2005 was six years ago and social media has evolved WAY beyond blogging. BusinessWeek put out an updated version of the article in 2008 which covered the ways social media can integrate itself into a business. Social media is an outlet in which organizations can reach their clients but also a quicker way for clients to give feedback to an organization as well.

Danny Brown, a popular blogger involving the newer media, made an interesting assimilation that I can’t explain myself. Check out his entry which makes a comparison that I would never put together. Social media is a tricky market to jump into but don’t jump for the sake of jumping! Picking the right tools for the job is extremely important. Danny goes on to explain that you need to identify your objective and make sure to jump into the right social network at the right time for your organization. Most importantly, once you start- don’t stop. Creating a following online demands high upkeep (read: regularity). You don’t want to leave your audience hanging!

What do you think is the most useful social media network? I’m learning more about how Twitter can assist an organization but is it the best?